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Franchising in Vietnam: A Strategic Reference, 2006


Free Shipping Included! Franchising in Vietnam: A Strategic Reference, 2006 by ICON Group International, Inc at Hanoi PE. Hurry! Limited time offer. Offer valid only while supplies last. The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their


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The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning relating to franchising in Vietnam. As the editor of this report, I am drawing on a methodology developed at INSEAD, an international business school (www.insead.edu). For any given industry or sector, including franchising, the methodology decomposes a country’s strategic potential along four key dimensions: (1) latent demand, (2) micro-accessibility, (3) proxy operating pro-forma financials, and (4) macro-accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility. With this perspective, this report provides both a micro and a macro strategic profile of franchising in Vietnam. It does so by compiling published information that directly relates to latent demand and accessibility, either at the micro or macro level. The reader new to Vietnam can quickly understand where Vietnam fits into a firm’s strategic perspective. In Chapter 2, the report investigates latent demand and micro-accessibility for franchising in Vietnam. In Chapters 3 and 4, the report covers proxy operating pro-forma financials and macro-accessibility in Vietnam. Macro-accessibility is a general evaluation of investment and business conditions in Vietnam.

Additional Information

Manufacturer:ICON Group International, Inc
Publisher:ICON Group International, Inc
Studio:ICON Group International, Inc
EAN:9780497824730
Item Size:0.52 x 9 x 9 inches
Package Weight:1.03 pounds
Package Size:7 x 0.52 x 0.52 inches

Franchising in Vietnam: A Strategic Reference, 2006 by ICON Group International, Inc

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Franchising in Vietnam: A Strategic Reference, 2006

Brand: ICON Group International, Inc
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