Login       My Wishlist
  My Cart
$0.00 / 0 items
 
Hanoi PE
Understanding Vietnam
 
International Access
Global Shipping Options Available
Home About Us News Our Blog Our Catalog My Cart My Account Track Shippment Contact Us
  Our Catalog   Business & Money   Accounting

International Marketing Standardization & Impact of Fit on Performance: A case of Taiwanese Multinational Enterprises investing in Vietnam


Mega Sale! Save 23% on the International Marketing Standardization & Impact of Fit on Performance: A case of Taiwanese Multinational Enterprises investing in Vietnam by Anhtuan Nguyen at Hanoi PE. Hurry! Limited time offer. Offer valid only while supplies last. This study addresses a long-standing debate in the literature regarding the appropriateness and performance consequences of marketing strategy


Product Description

This study addresses a long-standing debate in the literature regarding the appropriateness and performance consequences of marketing strategy standardization vs. adaptation. Much of the relevant literature represents the headquarters’ viewpoint and broadly assesses antecedents of standardization or adaptation across widely varying markets. Using strategic fit as the theoretical platform for analysis, the study investigates international marketing strategy for a specific product or line within subsidiaries of Taiwanese multinational corporations (MNCs) operating in the Vietnam. The results indicate that all of four environmental factors such as marketing infrastructure, customer’s characteristics, competitive intensity and technological velocity can influence the standardization or adaptation of international marketing strategy.

Additional Information

Manufacturer:LAP LAMBERT Academic Publishing
Brand:Anhtuan Nguyen
Publisher:LAP LAMBERT Academic Publishing
Studio:LAP LAMBERT Academic Publishing
EAN:9783845472676
Item Weight:0.44 pounds
Item Size:0.29 x 8.66 x 8.66 inches
Package Weight:0.53 pounds
Package Size:5.91 x 0.29 x 0.29 inches

International Marketing Standardization & Impact of Fit on Performance: A case of Taiwanese Multinational Enterprises investing in Vietnam by Anhtuan Nguyen

Buy Now:
International Marketing Standardization & Impact of Fit on Performance: A case of Taiwanese Multinational Enterprises investing in Vietnam

Brand: Anhtuan Nguyen
4.6 out of 5 stars with 31 reviews
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
$77.00
$59.85
You Save: 22%


Quantity:  

 


View More In Accounting.

 


Have questions about this item, or would like to inquire about a custom or bulk order?


If you have any questions about this product by Anhtuan Nguyen, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.

First Name:
Last Last:
Email Address:
Your Message:

Related Best Sellers


mpn: black & white illustrations, ean: 9783659182655, isbn: 3659182656,
The issues of relational capital has received increasing interest in business both research and practice. This book presents the study of factors affecting relational capital and performance of the IJVs based on a survey of local managers of the IJVs...

mpn: 5 black & white illustrations, 4 colour, ean: 9783319021379, isbn: 3319021370,
Vietnam is one of the main developing countries experiencing rapid growth in East Asia. As part of ASEAN and strategically located near China and the Mekong region, Vietnam is considered a leading market between Asian and South Asian countries. Its f...

sku: 2152412254, ean: 9781881896104, isbn: 1881896102,
Book by Quinlan, Joseph P....



Privacy Policy / Terms of Service
© 2018 - hanoipe.org. All Rights Reserved.