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Marketing Management in Asia. (Routledge Studies in International Business and the World Economy)


Marketing Management in Asia. (Routledge Studies in International Business and the World Economy) by Brand: Routledge at Hanoi PE. MPN: 37 black & white illustrations, 22 black. Hurry! Limited time offer. Offer valid only while supplies last. Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western


Product Description

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit.

Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.

Additional Information

Manufacturer:Routledge
Brand:Brand: Routledge
Part Number:37 black & white illustrations, 22 black
Publisher:Routledge
Studio:Routledge
MPN:37 black & white illustrations, 22 black
EAN:9780415523172
Item Weight:0.9 pounds
Item Size:0.5 x 9 x 9 inches
Package Weight:0.9 pounds
Package Size:6.14 x 0.71 x 0.71 inches

Marketing Management in Asia. (Routledge Studies in International Business and the World Economy) by Brand: Routledge

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Marketing Management in Asia. (Routledge Studies in International Business and the World Economy)

Brand: Brand: Routledge
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
$145.00


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