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Values, Attitudes and Fish Consumption in Vietnam: Study on Wild Fish versus Farmed Fish Consumption


Mega Sale! Free Shipping Included! Save 28% on the Values, Attitudes and Fish Consumption in Vietnam: Study on Wild Fish versus Farmed Fish Consumption by Brand: LAP LAMBERT Academic Publishing at Hanoi PE. Hurry! Limited time offer. Offer valid only while supplies last. The primary purpose of this work was to investigate the consumers' value and the difference in consumption, attitude and intention to consume wild


Product Description

The primary purpose of this work was to investigate the consumers' value and the difference in consumption, attitude and intention to consume wild fish versus farmed fish in Vietnam. Second, it aimed to investigate the relationship between values, attitudes and intention to consume wild versus farmed fish by applying value-attitude-behavior model. The findings indicated that from a marketing point-of-view, wild fish products can be appeal to environmental and welfare concern, personal values as well as attributes beliefs level of the consumer, while demand for the farmed fish products can be enhanced mostly by appealing to the attitudinal beliefs based on the attributes. From a theoretical point of view, this study partially confirms the Value ? Attitude ? Behaviour relationship model (VAB). This book provides useful information for fish farming and marketing companies as well as environmental policy makers.

Additional Information

Manufacturer:LAP LAMBERT Academic Publishing
Brand:Brand: LAP LAMBERT Academic Publishing
Publisher:LAP LAMBERT Academic Publishing
Studio:LAP LAMBERT Academic Publishing
EAN:9783844311853
Item Weight:0.41 pounds
Item Size:0.28 x 8.66 x 8.66 inches
Package Weight:0.5 pounds
Package Size:5.91 x 0.28 x 0.28 inches

Values, Attitudes and Fish Consumption in Vietnam: Study on Wild Fish versus Farmed Fish Consumption by Brand: LAP LAMBERT Academic Publishing

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Values, Attitudes and Fish Consumption in Vietnam: Study on Wild Fish versus Farmed Fish Consumption

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